How To Increase Your Instagram Reach: 6 Powerful Tips

Instagram is one of the ever-growing social media platforms worldwide. It has more than 1 billion monthly users and 500 million active users per day. Instagram is a huge platform with more marketers, businesses, and content creators. If you are new to Instagram and trying to increase your reach on the platform. Here are the most effective ways to improve your Instagram reach and help you to enhance your business. 

1.Find The Best Posting Time

One of the simplest ways to increase your Instagram reach is by posting content when your audience is most active on Instagram. Analyze your Instagram insights and check what time your audience is most on the platform. If data helps you to post at the perfect time to attract your audience’s attention. Simultaneously it allows you to reach more new audiences to your Instagram account. Once you find the best time for posting, you can schedule the post at the same time.

2.Use Instagram Stories

Stories have the potential to increase your Instagram reach to a wider audience. Post a high-quality story to attract more audience to your profile and get more views of your story. You can buy Instagram story views to boost your views instantly to your profile. If you have more than 10K followers in your account, then you can add links to your stories. Also, you can add a swipe-up feature in your post to drive more traffic to your website. Post live videos every week to engage your audience and get more traffic to your account. 

3.Add Hashtags In Your Post

One of the powerful tools to increase your reach on Instagram is by adding a hashtag in every post. If you are a business and trying to get more sales and grow your brand, reach Instagram. You can use branded hashtags to reach your target audience. Also, you can look at your competitor to see which type of hashtag they are using to attract more audience to their profile. Always make sure to use trending hashtags in your post to reach a massive audience to your profile. 

4.Share User-Generated Content

Creating user-generated content will help you to get engagement to your account. While posting UGC in your account, you can easily increase your brand reach to a wider audience. UGC is content that your followers or customers create about the brand. If you post that content in your profile, it will boost the engagement rate. According to research, UGC gets more engagement rate than normal posts on Instagram. 

5.Use IGTV

Instagram TV is one of the best Instagram features that allows brands to post 10 minute long videos to their channel. Create attractive videos in your channel and boost many followers to your account to increase your channel visibility. Make a series of videos on your channel and encourage your audience to watch them every week. Post engaging and most trending videos on your channel and attract many new audiences to your profile.

6.Create Instagram Reels

Reels are one of the latest Instagram features that allow users to create 15 second short videos with music. Reels are very similar to TikTok; many TikTokers jump to reels to reach their TikTok followers on their Instagram account. Also, many brands are selecting reels to promote their brand on the platform. Use Instagram reels to share behind the scene videos to connect your potential audience with your brands. While creating these types of videos will increase your Instagram reach and impression. If you buy IG impressions and reach, you can easily attract more followers to your account. Use these above tips to increase your Instagram reach and enhance your business on the platform. 

How To Boost Your Small Business On TikTok

TikTok is a very famous social media platform in the world at present. More than 800 million people use TikTok every month, and 500 million TikTokers use it every day. Additionally, TikTok is the most downloaded app from the google play store with 1.5 million downloads. 

The platform is filled with funny and engaging lip-syncing and dance videos. Also, brands use TikTok to showcase their product and services to a wider audience. However, there are many opportunities for small businesses to reach their audience in a creative way. 

Here are some interesting statistics about TikTok every small business should know. 

  • TikTok has downloaded more than 1.65 billion times
  • It was the second most downloaded app in 2019
  • More than eight times average user open TikTok everyday
  • A used engaged user on Tiktok is 18 to 35 years old
  • In TikTok, 60% of user are female, and 40% of user are male

Understand The platform

As a brand, you need to create a business account on TikTok to reach a massive audience to your profile. After creating a business account, analyze the platform and learn who the TikTok algorithm works. Here are some things you need to follow to understand the platform.

Watch videos:

 Open the app, and it will direct you to for you page. From there, you can see tons of trending videos. Look at some videos and learn how they created these videos to appear on the for you page. 

Create your own videos: 

If your aim is to drive more followers to your account, you need to create effective content to reach many audiences. Also, it helps you to get more likes and views for your videos, or you can use TikTok hearts to increase your likes count.

Try Different Video Contents

Research your competitor and create valuable content to attract your target audience to the platform. There are plenty of video content ideas available on TikTok. You can often test different content to boost your follower’s growth. Here are some exciting video ideas you can use to grow your business. 

  • Introduce yourself and your team to your followers in a creative way
  • Share inspirational stories about your brand
  • Ask your customer to share few words about your brand or services
  • Show your audience behind the scene of your company
  • Create a video explaining the uses of your brands. 
  • Share tutorial about how to use your product

There are even more content ideas on the platform to share your brand information. 

Use The Right hashtag.

If you want to make your content visible on TikTok, you need to add related hashtags in your videos. To improve your business on TikTok, you need to add trending and right hashtags to attract your target audience. You can’t use any hashtag to get better results for your business. Analyze the platform and your competitor to find the right hashtag for your business on TikTok. Whenever you post a TikTok video, make sure to add relevant and trending hashtags to your videos. Also, you can use a hashtag generator tool to find some perfect hashtags for your business. 

Share User-Generated Content

Sharing your own video is a great way to promote your brand on TikTok. Also, posting user-generated content will help you drive more traffic to your account and increase your brand awareness and personality. Create a branded hashtag and encourage your followers to use those hashtags whenever they create videos about your brand or services. In this way, you can easily boost your business reach to a wider audience. 

TikTok is a great marketing platform, so it uses the following ways to build a successful TikTok marketing strategy.