TikTok launched in late 2016 but has already grown to be a trendy social media site! Indeed, it rapidly became one of the world’s most popular social networking sites. TikTok currently has over 800 million monthly active users, placing it about a fourth of the way to Facebook’s popularity. Like Facebook has evolved into a beautiful marketing tool, TikTok has evolved into a fantastic marketing tool for companies. If your business is not already utilizing TikTok for marketing purposes, you should carefully consider it.
Here are five TikTok marketing and business trends that you should be aware of when you enter TikTok:
- TikTok Memes
Memes are widely utilized on TikTok and are highly popular with millennials and Gen Z users, who account for a sizable portion of TikTok’s user base. Memes are frequently highly amusing, and they also have a high viral potential. Businesses that utilize memes successfully may increase engagement and even attain viral status with their marketing efforts.
- Influencers On TikTok
As with other social media platforms, TikTok has its share of influencers with big followings. When done right, influencer marketing can be compelling. In 2021, as TikTok’s popularity grows, an increasing number of businesses will begin utilizing TikTok influencers for marketing objectives. TikTok influencers may assist their followers in promoting products and services.
The greater the TikTok influencer’s following, the more clout the influencer can convince TikTokers to utilize your product. Some TikTok accounts have tens of millions of followers – image the impact that an individual with such an account may have! If you want to utilize influencers to promote your company, you must first locate an influencer with a sufficient number of followers relevant to your niche and who you can afford to work with.
- TikTok Duets
Duets are another extraordinarily effective and one-of-a-kind TikTok marketing strategy. Duet is a feature that allows brands to create a video and then allow TikTok viewers to duet it with a side-by-side video, with the two videos playing concurrently in a split-screen format. Duets are another excellent approach for companies to engage their fans and provide them with fresh and intriguing experiences.
Another reason why duets will be a significant marketing trend on TikTok is that they allow companies to present their products organically and enjoy receiving TikTok likes for their way of presentation. Duets engage followers in an activity with the business rather than simply being shown advertisements.
- TikTok User-Generated Contents
As with Facebook, user-generated content (UGC) is gaining traction — and marketers are paying attention. User-generated content is material created by consumers and users that businesses utilize for marketing objectives. User-generated content is advantageous for marketers since it is free and because ordinary people make it.
Indeed, user-generated content converts at a rate five times that of brand-sponsored material. As more businesses become aware of this, marketing experts worldwide will expand their usage of user-generated content. User-generated content is an integral part of the TikTok marketing trend that companies cannot afford to ignore.
- Branded Hashtag Challenges On TikTok
Unfollowers are asked to upload videos that contain the hashtag and are linked to it. Branded hashtag challenges work well as a TikTok marketing approach for several reasons. For starters, they have the potential to become viral. For example, Elf Cosmetics’ #eyeslipsface branded hashtag challenge garnered over 3 million user-generated films and 4 billion views. This challenge challenged individuals to submit videos for the song “Eyes, Lips, Face” that accompanied it. This was the most successful sponsored hashtag campaign on TikTok yet. For additional ideas, check out these great businesses who are killing it on TikTok!
TikTok’s development in the last four years has been phenomenal. It has become a must-have social media platform. If your company isn’t currently utilizing TikTok to communicate with fans, you should create an account right now! After all, your competitors may have already done so.