A Quick Guide To Create High Performing Instagram Ads

Having over a billion users and the average time spent on the website is 53 minutes a day makes Instagram one of the best advertising platform. With Instagram ads, you can also get very creative as you can choose from a variety of types, such as videos, carousels, images, and stories. To achieve the best possible results, you cannot simply create a campaign and generate cold traffic to it. Companies and media buyers who have achieved high conversion rates have one secret in common.

Ways To Create The Best Performing Instagram Ad Content

Know Your Audience Better

A key method of warming up your audience is by providing it with content that they are interested in. The purpose of the research is to find out what information is available to you. Analyze your Instagram account using a good Instagram analytics tool to figure out which of your organic posts performed the best in the past. You will be able to see what content was most popular among viewers, commenters, and impressions. The number of views should also be taken into account when publishing video content. In addition to reviewing your own account, you should examine your competitors’ content in order to discover which of their posts generates the most engagement.

Prepare native video content

To engage your audience with Instagram ads, you can use two types of content. It is, therefore, important not only to consider content that can be consumed on Instagram but also content that takes people to other websites. As a beginner, the best way to make more video content is through Instagram’s custom audiences feature, which allows you to gather a custom audience from your video viewers who you will be able to promote ads. Being a beginner, it is ideal to buy Instagram auto likes to establish your presence on Instagram. You will find a few tips in this article for creating your own native video content and publishing it to the web.

Ensure that they are concise

In Instagram’s in-feed video format, videos with a maximum duration of 60 seconds are permitted. In order to get the most interactions, there should be no more than 26 seconds of video playback since that is the ideal length.

Consider using thumbnails 

With the Instagram app, you can turn off autoplay whenever you are on a data connection. When people watch your videos on mobile devices, you should add thumbnails because they will have the chance to see a thumbnail instead of the actual video playing as they watch. Two factors should be considered when designing a thumbnail. There are two things it should do, namely, attract attention and encourage people to press the play button. You will gain more views if you succeed in achieving these two objectives. The most commonly used method of generating curiosity-generating overlay text usually yields excellent results. Try adding overlay elements and colors.

Consider optimizing for mobile devices

Instagram is typically used on mobile devices as Instagram’s website does not allow users to perform all functions. To make sure that the video is easy to view before you publish it, view it on your phone and tablet as well as on your computer.

With an appropriate caption

Ensure your caption is engaging and contains a call to action and hashtags to ensure you generate engagement and give people a reason to engage after watching the video.

Boost the posts that perform the best

Create many videos by using the above methods. Each video you produce should target your audience from a different perspective. Whenever you notice that one of the videos is performing better than the others, you should boost them in order to reach a large audience. In most cases, when a video generates above-average views and other ways of organic engagement, the video is likely to be popular with others as well. Put some financial backing behind it so that it generates even more views. It is likely that this ad will receive more views since it will not pull users away from Instagram.

How To Increase Your Instagram Reach: 6 Powerful Tips

Instagram is one of the ever-growing social media platforms worldwide. It has more than 1 billion monthly users and 500 million active users per day. Instagram is a huge platform with more marketers, businesses, and content creators. If you are new to Instagram and trying to increase your reach on the platform. Here are the most effective ways to improve your Instagram reach and help you to enhance your business. 

1.Find The Best Posting Time

One of the simplest ways to increase your Instagram reach is by posting content when your audience is most active on Instagram. Analyze your Instagram insights and check what time your audience is most on the platform. If data helps you to post at the perfect time to attract your audience’s attention. Simultaneously it allows you to reach more new audiences to your Instagram account. Once you find the best time for posting, you can schedule the post at the same time.

2.Use Instagram Stories

Stories have the potential to increase your Instagram reach to a wider audience. Post a high-quality story to attract more audience to your profile and get more views of your story. You can buy Instagram story views to boost your views instantly to your profile. If you have more than 10K followers in your account, then you can add links to your stories. Also, you can add a swipe-up feature in your post to drive more traffic to your website. Post live videos every week to engage your audience and get more traffic to your account. 

3.Add Hashtags In Your Post

One of the powerful tools to increase your reach on Instagram is by adding a hashtag in every post. If you are a business and trying to get more sales and grow your brand, reach Instagram. You can use branded hashtags to reach your target audience. Also, you can look at your competitor to see which type of hashtag they are using to attract more audience to their profile. Always make sure to use trending hashtags in your post to reach a massive audience to your profile. 

4.Share User-Generated Content

Creating user-generated content will help you to get engagement to your account. While posting UGC in your account, you can easily increase your brand reach to a wider audience. UGC is content that your followers or customers create about the brand. If you post that content in your profile, it will boost the engagement rate. According to research, UGC gets more engagement rate than normal posts on Instagram. 

5.Use IGTV

Instagram TV is one of the best Instagram features that allows brands to post 10 minute long videos to their channel. Create attractive videos in your channel and boost many followers to your account to increase your channel visibility. Make a series of videos on your channel and encourage your audience to watch them every week. Post engaging and most trending videos on your channel and attract many new audiences to your profile.

6.Create Instagram Reels

Reels are one of the latest Instagram features that allow users to create 15 second short videos with music. Reels are very similar to TikTok; many TikTokers jump to reels to reach their TikTok followers on their Instagram account. Also, many brands are selecting reels to promote their brand on the platform. Use Instagram reels to share behind the scene videos to connect your potential audience with your brands. While creating these types of videos will increase your Instagram reach and impression. If you buy IG impressions and reach, you can easily attract more followers to your account. Use these above tips to increase your Instagram reach and enhance your business on the platform.