TikTok is a very famous social media platform in the world at present. More than 800 million people use TikTok every month, and 500 million TikTokers use it every day. Additionally, TikTok is the most downloaded app from the google play store with 1.5 million downloads.
The platform is filled with funny and engaging lip-syncing and dance videos. Also, brands use TikTok to showcase their product and services to a wider audience. However, there are many opportunities for small businesses to reach their audience in a creative way.
Here are some interesting statistics about TikTok every small business should know.
- TikTok has downloaded more than 1.65 billion times
- It was the second most downloaded app in 2019
- More than eight times average user open TikTok everyday
- A used engaged user on Tiktok is 18 to 35 years old
- In TikTok, 60% of user are female, and 40% of user are male
Understand The platform
As a brand, you need to create a business account on TikTok to reach a massive audience to your profile. After creating a business account, analyze the platform and learn who the TikTok algorithm works. Here are some things you need to follow to understand the platform.
Open the app, and it will direct you to for you page. From there, you can see tons of trending videos. Look at some videos and learn how they created these videos to appear on the for you page.
Create your own videos:
If your aim is to drive more followers to your account, you need to create effective content to reach many audiences. Also, it helps you to get more likes and views for your videos, or you can use TikTok hearts to increase your likes count.
Try Different Video Contents
Research your competitor and create valuable content to attract your target audience to the platform. There are plenty of video content ideas available on TikTok. You can often test different content to boost your follower’s growth. Here are some exciting video ideas you can use to grow your business.
- Introduce yourself and your team to your followers in a creative way
- Share inspirational stories about your brand
- Ask your customer to share few words about your brand or services
- Show your audience behind the scene of your company
- Create a video explaining the uses of your brands.
- Share tutorial about how to use your product
There are even more content ideas on the platform to share your brand information.
Use The Right hashtag.
If you want to make your content visible on TikTok, you need to add related hashtags in your videos. To improve your business on TikTok, you need to add trending and right hashtags to attract your target audience. You can’t use any hashtag to get better results for your business. Analyze the platform and your competitor to find the right hashtag for your business on TikTok. Whenever you post a TikTok video, make sure to add relevant and trending hashtags to your videos. Also, you can use a hashtag generator tool to find some perfect hashtags for your business.
Share User-Generated Content
Sharing your own video is a great way to promote your brand on TikTok. Also, posting user-generated content will help you drive more traffic to your account and increase your brand awareness and personality. Create a branded hashtag and encourage your followers to use those hashtags whenever they create videos about your brand or services. In this way, you can easily boost your business reach to a wider audience.
TikTok is a great marketing platform, so it uses the following ways to build a successful TikTok marketing strategy.