As a social media platform, TikTok has experienced rapid expansion in recent years. With so many people using it every day, it can be a powerful tool in your marketing strategy. TikTok, which was created in China by Beijing ByteDance Technology Co. Ltd, is rapidly becoming more popular than rival video-sharing platforms like Instagram and Snapchat. What makes TikTok so popular among users of all walks of life is its assortment of one-of-a-kind features.
An increasing number of companies, especially those catering to a younger demographic, are considering advertising on the video-sharing platform TikTok in order to expand their reach and strengthen their fan bases. Video content is a popular medium for users of the Generation Z demographic to promote and share with their friends. If you become well-known on this platform, customers are more likely to visit your company’s main page.
The “For You” Page Orientation
TikTok’s “For You” page highlights popular videos instead of a standard social media feed that users can find on their accounts. This feed is personalised so that every user, not just those who watch videos from accounts they follow, can find something of interest and value there.
People can find interesting content from different creators on the “For You” page, which is very similar to the Instagram Explore page. In contrast to Instagram Explore, which is buried on a secondary page, TikTok’s page is front and centre.
Your content has already reached a critical mass if it appears on the “For You” page. People in your target demographic who are interested in your niche are already watching your videos.
Quick Advice for Making Your Content Go Viral
Gathering a large audience overnight is a challenging task. Your content is either highly original and engaging, or it fits in with current trends, in which case it will be found more easily by readers. How to make your TikTok video go viral, according to us:
Get in on the Hashtag Action
Making videos that are similar to the ones people are currently watching and enjoying is a quick way to get your content featured on the “For You” page. You can take advantage of this tactic by using trending hashtags or by participating in a related hashtag challenge. With this, your videos will be easier to find.
But don’t go crazy stuffing your video content with hashtags. When you use too many hashtags, your posts won’t appear on the “For You” page, and you won’t be able to maximise your audience’s engagement.
Hashtag challenges also allow for branded video content personalization. Jolyn Clothing, a swimwear company, frequently shares its own versions of viral dance trends and hashtag challenges, such as the “Blinding Lights” dance.
2. Make Use of Influencer Marketing on TikTok
Nowadays, marketing with influencers is essential. Using an influencer’s services will help you reach a wider audience, as they already have a dedicated following. TikTok has its own notable users, such as Zach King and Charli D’ Amelio, just like any other service. Nonetheless, it is advantageous to work with TikTok micro-influencers because they tend to have more dedicated followers who are interested in specific topics.
Find well-known people in your industry to represent your brand, and be selective in your selection. A customer relationship management system like Pixlee’s can help you find influencers whose audiences and ideals are congruent with your own.
Promotions from influencers, like mentioning your product by name or tagging your account, are crucial for attracting viewers. Because of the tremendous sway they wield over their followers, the influencers’ every move and word will have a significant impact on the success of your campaigns.
In order to promote their newest products, Alo Yoga collaborates with both general and yoga-focused influencers by having them create unboxing and outfit inspiration videos.
Create a Premium Profile
You should upgrade to a pro account if you plan to use TikTok for any kind of marketing. Your chances of being featured on more “For You” pages and strengthening your connections to your target audience will improve with a pro account. Create an account to gain access to additional TikTok tools for monitoring and assessing your videos’ success. The frequency of each user’s post will be tracked and displayed for their perusal.
Embrace Commercials! 4. Agree to Receive Them
Finally, TikTok advertisements are available for your video promotion needs. In contrast to the time-consuming experimentation required by the organic strategy, the ad platform expedites your video’s ability to reach a wide audience.
The following are the current available settings in TikTok.
Use TikTok’s prime real estate, “Top View,” to showcase your videos.
Brand Use hashtag challenges to get people talking about your campaign.
The ‘For You’ page is accessed via in-feed advertisements.
Add some flair and entertainment to your brand’s visual presentation with “Branded Effects.”
Building a company from the ground up on TikTok is highly recommended. In your quest to make your TikTok go viral, you should take advantage of the platform’s massive active user base to build a receptive audience. Focus your content creation efforts on what is trending in TikTok if you want to go viral. This may involve collaborating with other brands or influencers in the community to host a hashtag challenge, filming customers, coming up with original and amusing challenges for users to participate in, or utilising popular filters.
If you stick to these rules, your marketing strategy should help you make it onto the “For You” page and quickly go viral.
