A Comprehensive Guide To Create A Winning Digital Marketing Strategy On TikTok

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TikTok is the fastest-growing social media platform where 90% of businesses invest in social media marketing, especially on TikTok. Though TikTok came into existence in 2016, it gained the attention of young users, where 80% of them are under 18 to 24 years. 

With a massive user base, TikTok helps promote a brand or business to increase customer growth. Now, why is TikTok an excellent choice for a brand to involve in digital marketing strategy? Here are some wonders to learn about the TikTok digital marketing strategies that grow your business.

Why Use TikTok In Your Digital Marketing Strategy?

Like other social media channels like Instagram and Facebook, TikTok is an excellent choice to advertise your brand with the right strategies on the digital network. TikTok provides a professional space for companies to publish posts or ads to attract their target users. Think of using TikTok as an investment and run ads or posts to catch more audience attention.

Brands found TikTok as an essential platform to make them popular with an excellent digital marketing strategy. With nearly 3 billion downloads, TikTok is emerging as the trendy platform to get closer to potential customers.

Type Of Publication On TikTok

TikTok allows each user to create short and engaging videos, ranging from 15 seconds to three minutes, with various features like adding stickers, filters, slow motion or speed-up options, and other video effects. There are various fun effects, like creating or participating in challenges and using popular music to increase the views on your TikTok video.

Winning TikTok Digital Marketing Strategies

Since TikTok is a vast platform, there are different and engaging ways to promote your brand. Some of the most powerful strategies are as follows:

Launch Hashtag Challenges

Running hashtag challenges on TikTok is the best way to create audience engagement. TikTok challenges allow users or target audiences to create content related to your video with a specific hashtag and boost the likes count for your TikTok videos. Increasing your TikTok likes will promote your brand faster with more audience participation in your challenges. Going viral on TikTok becomes a cinch when you attempt various ways to gain TikTok likes instantly and grow your community with an increased engagement rate for your challenging videos.

Partner With Influencers

Influencers are the potential creators for brands to engage their growth on TikTok. Partnering with the right influencers relevant to your brand will help increase your brand’s visibility among your target audiences. Make sure the followers of influencers you select are under your brand community and show interest in your brand as well. When partnering with the right influencers, your followers’ growth goes high with the potential community.

Choose To Advertise Your Brand

TikTok offers various features to make your brand popular among millions of active users. In 2020, TikTok will provide a way for brands to advertise their product or services in a great way to enhance their popularity. Like other social media networks, TikTok ads appear on the For You page of audiences. Create engaging content to make your ads more appealing to attract more audiences. 

Different Ad Formats On TikTok

TikTok is an engaging platform with a more engaging ad format. Some of the ad formats are:

  • In-Feed Ads: Create a video of about 15 seconds with a CTA button, where users can access your brand or website directly.

  • Brand Takeover Ads: When a user opens the TikTok application, your ad gets on to the screen. If you want to increase your brand popularity, brand takeover ads will be the best.

  • TopView Ads: It combines the strategy of In-feed and Brand takeover ads. Your ad will appear as soon as the user opens the app within 24 hours and goes to your feed later.  

  • Branded Effects: Running branded effects ads will allow you to add 3D effects, stickers, filters, or masks while creating videos for ads and increasing brand awareness.

Final Thoughts

Among brands, TikTok has become one of the popular platforms to promote their products and services with the right digital marketing strategy. If your content is engaging and share-worthy, your products will gain popularity over a short time. With the TikTok digital marketing strategy, your brands can hit milestones with great awareness for audiences.