It’s common knowledge that promoting your business on social media is crucial. However, not all social media sites are created equal when it comes to a company’s marketing efforts. Instagram marketing may be particularly effective in part because IG-based material is typically ahead of the curve when it comes to the growing trend of visual and interactive content on social media. The best method to promote your business on Instagram is to create a video marketing strategy and stick to it.
About a billion individuals use the service monthly, with 88% of those users residing in countries other than the United States. So, if you want to reach people all around the world, Instagram is your best bet. Instagram is a great marketing tool if your target demographic is under the age of 35. Among all of the people who use this service, 71% are under the age of 35.
For the time being, let’s examine in depth how Instagram may be used to boost the performance of businesses and the careers of social media marketing managers.
Enhance Your Instagram Profile For Business Purposes
Whether you already use Instagram or are just getting started, you need a business account. Changing your profile is simple if you already have one set up.
Just like on your website, your followers can reach out to you by clicking the “Contact Me” button. Instagram also provides analytics (Insights) and statistics that can be used to hone your marketing approach. With an Instagram for business account, you get access to all of these features at no extra cost.
It’s crucial that your company profile is well-branded with elements like a logo and a bio. These elements of the brand should be presented in a neat and legible manner. When a follower visits your profile, they will see your updates first.
Improve Your Instagram Popularity
Following prominent figures, companies, and brands in one’s area can help an Instagram business profile gain followers more quickly and organically. Maintaining an active presence by commenting on others’ articles and keeping in touch with your audience will also encourage them to start following your business. It’s a good idea to let your existing social media followers know about your Instagram account.
Promoting your hashtags in other posts is a great method to attract new Instagram users. So, you come up with an Instagram hashtag, but nobody uses it. You may get the word out about your hashtag and the purpose or cause behind it by using it as cross-promotion on brochures, fliers, receipts, print advertising, and more. Your fan base will swell as word of mouth spreads.
Time Your Posts Correctly
More people will see your posts if you publish them at specific times of the day. If you want to know when to post, your target audience is the best resource. How often do they check Instagram? When they utilise the service, how do they do it?
If you want to maximise the amount of interaction you get from your Instagram posts, you should do some experiments. If you lack the means to perform such experiments, you can always rely on the findings of other studies. Customer data was analysed by SproutSocial, and it was determined that there are multiple ‘optimal’ times to publish on different days of the week.
High levels of engagement are typically seen on Tuesdays, Wednesdays, and Fridays when content is posted at 5:00 AM CDT. This is when most individuals begin to awake, and it should come as no surprise that the first thing they do upon arising is to check their phones.
Make Captions Hashtag-Enabled
Always use the appropriate form of a hashtag. You don’t want to overdo it with the hashtags or risk having your material get lost in the shuffle. Knowing which hashtags to use and how to research them can increase the exposure of your content, perhaps leading to more likes, follows, and sales.
Check out these resources for researching hashtags:
- Use Video and Interactive Content on the Silkstream Blog After Some Time
Instagram is unique among social media sites since it focuses on visual content, specifically videos, photographs, and interactive content. This is why an Instagram video marketing strategy needs to be developed and implemented.
- Instagram videos that are 30 seconds or less tend to do very well. When you have a social media video firm like IGW on your side, it’s easy to make videos that attract more viewers and spread the word about your brand. This works well for shorter videos (between 30 and 60 seconds) in holding the attention of the viewer. Users of today’s social media platforms have incredibly short attention spans, therefore it’s crucial that your videos adhere to this format.
- Are you prepared to build a video and visual marketing plan that will dominate Instagram? If that’s the case, get in touch with IGW right now.