There is no need to introduce Instagram. A monthly user base of over a billion individuals uses this service to connect with others, disseminate information, and shop. Because of this, Instagram has rapidly gained traction among business-to-business marketers.
Additionally, a growing number of B2B marketers see the potential of Instagram as a tool for expanding their clientele and revenue. In today’s social media-driven environment, when 60% of firms allocate resources to social media marketing, it’s no surprise that business-to-business (B2B) organisations leverage these channels to promote their wares.
Instagram has never been B2B firms’ first choice as a visual medium, but that’s starting to change.
Instagram has a huge user base, with an estimated 40% of all U.S. adults using it regularly; this means that B2B buyers are definitely on the platform, and they’re probably using it throughout the sales discovery process to test out new items.
Is There a Reason B2B Organisations Should Use Instagram Stories?
When Instagram imitated Snapchat’s function of sharing temporary material in 2016, no one could have expected the subsequent success of Instagram Stories for companies of all sizes and in all fields. The usage of Stories as a customer communication tool on the platform is growing, especially among B2B enterprises.
Check out these numbers to see just how widely used Instagram Stories have become, and how they’re providing businesses with exciting new ways to engage with B2B buyers.
Use Instagram Stories to Promote Your Company in These 7 Ways
Put a face on your company
Several employees inside a company will have a hand in deciding whether or not to buy your product during the B2B customer journey, therefore it’s crucial that your offering is well-suited to their requirements. It’s natural for B2B customers to have concerns before making a purchase, so be prepared to answer their inquiries. By having your specialised specialists respond to these inquiries, you’ll do more than just improve your clients’ understanding of your product and organisation; you’ll also give them a sense of the people behind the brand.
Give a rundown of your business-to-business offering’s functionality
B2B purchasers may find it difficult to differentiate between increasingly identical offerings due to the proliferation of business-to-business (B2B) solutions. Instagram visitors and followers are more likely to become paying clients if you provide them with information on the value of your business-to-business offering. The good news is that you can get some assistance from Instagram Stories.
With only fifteen seconds to work with, it might be challenging to think of ways to describe your B2B product’s features using Instagram Stories images and video. Instagram Stories, on the other hand, contain a number of features, such as clickable links, that allow you to provide readers additional information if they’re interested.
Create potential customers out of engaged followers
Recent CIENCE study reveals that 66 percent of marketers prioritise lead generation and utilise social media to do it.
Having a list of potential consumers for your business would be excellent, so why not produce fresh B2B leads? Interested Instagram users may be converted into leads in a number of ways using Instagram Stories.
Provide signs of acceptance from the community
It’s only natural that we go to our colleagues for advice when making B2B purchases. Therefore, the function of social proof in the consumer journey is crucial.
Okay, let’s check out this TailwindApp. When TailwindApp receives tagged client testimonials, the firm reposts the Stories to their account and compiles them into a feature on Instagram called “Testimonials,” where visitors and followers can easily access all social evidence.
Promote haphazard purchases
One study found that 83% of consumers learned about new items on the network, and 80% of Instagrammers said the app influenced their decision to purchase.
Instagram Stories are a great way to increase sales by creating a sense of urgency among your audience and encouraging them to make a purchase.
Promote your business using Instagram Stories
Instagram is one billion monthly active users mean its a great place to reach business customers in need of your shipping services.
However, the followers of your company Instagram account aren’t always your target demographic. Therefore, it is critical to get your message across despite the competition. What’s the fix? Make Instagram advertising for stories!
Instagram Stories to Boost Business to Business Sales
Instagram’s popularity has grown so much that it’s no longer just utilised by business-to-consumer firms for marketing purposes. Instagram has become a fantastic alternative for B2B organisations as more and more B2B buyers do their product research within the app. In addition, Instagram Stories may provide you with new and interesting opportunities to engage with prospective consumers, all of which can help you build your brand and expand your business.