A Comprehensive Guide: Skyscraper Link Building Technique

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The skyscraper link building method is one you’ve probably heard of a thousand times, but have you ever actually used it? If you’ve been meaning to give this approach a try but haven’t gotten around to it, you’ll find today’s article extremely helpful. Learn if the skyscraper method is worth it, where to locate the highest skyscraper, and how to maximise productivity with the help of SEO PowerSuite’s suite of tools. Okay, so let’s get started.

When creating links, what is the skyscraper approach?

Finding viral content, improving upon it, and gaining backlinks organically and through targeted outreach make up the skyscraper method. Having more links pointing to your site increases its authority, which in turn increases its possibilities of being displayed in search engine results pages.

Backlinko’s Brian Dean is credited with developing the skyscraper technique, which he demonstrated by showcasing research showing how updating a viral article garnered him numerous backlinks and nearly doubled his organic search traffic within two weeks.

This strategy for constructing inbound links is analogous to the construction of a skyscraper: you start with the largest structure already standing, add a few more stories until you have the tallest skyscraper, and presto!

The skyscraper method for constructing superior inbound connections:

  • Explore the web for relevant links.
  • Create a superior copy than before.
  • Approaching the appropriate websites and politely requesting a backlink.
  • Skyscraper outreach, a link building strategy that seems simple at first glance but actually takes SEO knowledge, good taste, and negotiation skills, is anything but. Let’s take a closer look at some strategies and resources that streamline the operation.

Discovering Link-Worthy Material

Skyscraper SEO begins with identifying high-quality, authoritative content with a large number of inbound connections. You probably already know your most important keywords (and if you don’t, you should do some serious keyword study immediately). The first content concepts are just a Google search away once you enter your primary keyword.

Update the material for tall buildings

Yes, it may seem obvious, but in order to get the high-quality links necessary for the skyscraper method, you must produce exceptional material. You already have a collection of promising concepts; all you need to do is transform them into something fresh, something more substantial, something that others will want to connect to.

Some suggestions to make the material thousands of times better are provided below.

Verify the reliability of data provided by high-rise candidates.
Read the content of the widely read stories you’ve provided:

  • Do any inconsistencies exist in the text?
  • Is it feasible to locate more recent studies to which to provide references?
  • Do you know enough to refute any falsehoods you’ve uncovered?
  • Is there anything else you would like to contribute to the article?
  • Doubtful sphere of reference?

You don’t have to do anything particularly original to get a connection from this point on. All you have to do is be more precise than the prior authors, fix the mistakes they made, and gather the trending data.

Reach out to relevant parties and request connection exchanges.

Have you finalised your enlightening post? It could take months for your site’s rankings and inbound links to improve if you just post unique content and wait. Your strategy for developing links must be methodical and proactive. It’s time to implement the last piece of the skyscraper approach, which will require not only your social skills but also your SEO expertise.

Copy (or download) the linking domains by returning to SEO SpyGlass and visiting the Linking Domains dashboard for each project containing the highest-performing content.

The flaws in the building design method

I’ll be honest and say that the skyscraper method isn’t the whole of your link-building plan and should only be used occasionally.

It’s normal to feel threatened when viewing the positions of your competitors on Google’s search engine results pages (SERPs). The first few paragraphs of results for any Google search will always feature major websites.

First, Neil Patel provides a helpful warning about the skyscraper method that is missing from many other guidelines. Yes, after Brian Dean updated a popular website, his organic traffic doubled in a matter of weeks. Backlinko was already a well-known name by that point, so its quality content wasn’t the only factor in its success. The idea is that you can’t just appear out of thin air, stumble upon a #1 page, improve upon the copy, and suddenly find yourself at the top of the charts. 

How’s my towering success at spreading the word going?

To begin, I’ll confess that I updated the Google My Business Guide simply because it was due for a revamp. The writer had no purpose of making it seem like breaking news. Therefore, there is nothing about it that stands out. Second, I argued convincingly that the article contains information that is now out of current, specifically references to the Google+ project, which is no longer actively maintained.

Around 600 sites were found by SEO SpyGlass to be linking to Hubspot’s Google My Business. I discovered about 200 possible backlink domains after filtering out backlinks by domain authority. In order to locate about 160 contacts, I used LinkAssistant to scrape the websites. I sent them an email with a “Link Request” topic and a rather exclusive mailing list. So, it’s dull, but it gets right to the point.