When it comes to online traffic, nobody can beat TikTok. If you haven’t already heard, TikTok has become the most visited website in 2021, and it has also surpassed Facebook as the most visited social media website. After fifteen years at the helm of the Internet, Google has been dethroned as the front page by the short-form video channel, which has seen explosive growth only in recent years.
Putting TikTok to Work for Your Company
Today’s consumers seek out entertainment on the internet (typically via mobile devices). TikTok makes this easier than ever before because its users can switch from one video to the next with the press of a button on a TV remote control. Sharing videos with friends is easy on TikTok, and the app’s sophisticated algorithm uses your interactions to serve up content it thinks you’ll enjoy.
To that end, how does one go about formulating a TikTok strategy for commercial purposes? There is no foolproof method to making your brand popular on TikTok overnight, but there are some things you can try. Creating a business account on TikTok should be your first step. This will provide you with data on the success of your content and provide other benefits as well.
Improve Your Company’s TikTok Presence
Now that you have a brand new business account, you should give it the attention it deserves. While this may sound difficult, in reality it is quite simple. Revamp your profile picture and news feed as a first step. Be sure they accurately portray your company and encourage users to click through to your site. Your bio should be your next priority.
Integrate User-Generated Content and Influencers to Make Engaging Posts
To put it simply, this is the best feature of TikTok. Making compelling content that speaks to your target audience. Once your brand’s niche has been established, user-generated content (UGC) and influencers are great tools for producing engaging content. User-generated content (UGC) allows you to repurpose existing customer-generated content, while influencer content creates new followers for your account.
Promote your products or services on TikTok
To take your business to the next level, consider using TikTok advertisements in addition to creating content for your account. To access the creator tools, all a brand needs to do is navigate to their profile. Once you’ve decided on the content you want to promote and adjusted your goals, audience, and other settings, you can click the “Promote” button. TikTok Ads Manager is where you should be if you want to build a sophisticated campaign.
2023 Business Plan for TikTok
TikTok is responsible for a revolution in 2023 business practises. Brands and consumers alike need to understand this dynamic. Here, we’ll go over the top five ways in which TikTok has revolutionised the marketing landscape for companies of all sizes.
The TikTok User Engagement Rate Is Through the Roof
The algorithms that serve users’ videos based on what they’ve engaged with in the past make TikTok significantly more engaging, making it widely acknowledged as the most interesting video sharing platform. Short-form videos have an engagement rate five times higher than that of any other platform, so audiences are willing to forego longer-form content in favour of them.
We Are Already Immersed in the Metaverse
Despite the fact that Meta introduced the concept of the metaverse to the general public, confusing marketers and leaving brands wondering what the metaverse means for them, the concept has already found considerable success in the general public. The metaverse is a digital ecosystem where users can have a variety of shared experiences and interact with one another.
Live Streams of Shopping Events Can Be Found Anywhere
Top social media platforms, such as TikTok, are seeing the greatest growth in user engagement from live-streamed video. Live video’s growing popularity in China is a testament to the positive reception it has received from consumers and the opportunities it presents for two-way communication. This time last year, “Lipstick King,” Austin Li Jiaqi, sold $1.7 billion worth of goods in a single 12-hour live stream with Alibaba, during which viewers interacted with the creator, commented on the show, and bought the items they saw being demonstrated.
In 2021, social media e-commerce in China is expected to generate $300 billion in revenue and make up 11.7% of the country’s total e-commerce sales.
The importance of entertainment is growing, and targeted advertising is evolving
In tandem with the rise of TikTok to the top of the Internet’s popularity rankings, the use of third-party cookies is being phased out, which is altering the dynamics of targeted advertising and encouraging brands to increase their content spending in order to increase sales through TikTok’s in-app marketplace. Brand adoption is being largely driven by TikTok’s immense popularity, but it’s important not to forget that the era of targeted advertising to which marketers have become accustomed is coming to an end.
Engaging in social entertainment is a lot of fun, which brings us to point number five.
TikTok and TikTok for business are built around social entertainment, which differs significantly from traditional forms of entertainment by giving users a voice in every aspect of the experience, from content creation to user interaction with trending topics, videos, and audio. The entertainment industry has evolved into a two-way conversation between brands and their consumers.
Guidance for your TikTok Enterprise Account
If you need a business account on TikTok, you need more advanced analytics than are available in the app itself. Whether you’re looking for a bird’s eye view or a more granular analysis of your account and content’s performance, TikTok has you covered with in-depth insights like these, as well as the option to generate downloadable reports that are simple to understand and the ability to monitor sound trends so your brand is never left behind.