Now, short videos aren’t simply a fun way to kill time; they’re also a potent weapon for boosting brand awareness and revenue. HubSpot found that across all of their social media marketing strategies, short videos had the greatest return on investment. In addition, the survey notes that by 2022, 51 percent of marketers who now use short-form video intend to expand their spending.
The typical individual spends 100 minutes each day watching movies online, according to statistics. Reels, a type of video material, are convenient since they provide both entertainment and information in today’s fast-paced environment. Therefore, if executed correctly, reels are a failsafe means of attracting the attention of people to your advertising campaign.
Video marketing on TikTok vs. Instagram Highlights
What exactly are Instagram Reels?
Reels, which are short, 90-second videos, are scheduled for release in August 2020. They’re a great opportunity to show off your imagination while still having a good time and learning something new.
Instagram highlight reels are a great way to spread awareness of your company, inform your target demographic, and find new customers. Reels are used by people who want to be a part of cultural movements, build community, and learn about new concepts.
Instagram’s prior time limit ranged from 15 to 60 seconds; this has now been extended to 90 seconds. Users may edit together footage, apply filters, and score their reel to songs stored in the app’s collection.
TikTok, formerly known as the popular lip-syncing app musical.ly, is a social media site devoted to the distribution of vertical video content. Users could upload and share many types of short films, including but not limited to ASMR vlogs, life hacks, impressions, and comedic acts.
Especially during the epidemic, TikTok’s popularity skyrocketed as a video-sharing app with a billion monthly users interacting. It quickly rose to prominence as one of the most popular places for users to share information and pass the time online.
Which is better, TikTok or Instagram Reels?
Brand marketing of the future will focus on creating an interactive experience for viewers via video. The benefits of using either Instagram or TikTok are different. Social media marketing may be effective, but only if you focus on the advantages and how they relate to your company.
Before deciding on a marketing approach, consider the following.
Identify your ideal clientele
Understanding your audience is crucial not just for successful marketing but also for relevant content curation. Conducting in-depth audience research is the first step in developing a successful video marketing plan.
While both sites offer the same features, it’s evident that they cater to distinct demographics of users. Platform viability is also affected by proximity to target audience. Most members of Generation Y are comfortable using Instagram, whereas members of Generation Z like TikTok.
Check out the platforms where they are most active
You may increase your brand’s exposure by focusing on the platforms where your ideal customers spend the most time. The next step, after settling on a certain demographic, is to learn how best to reach them. They are the target audience for your promotional efforts. You can increase your brand’s exposure on platforms frequented by your target audience.
Your marketing team should make discovering what kinds of content resonate best with your audience a top focus. Keeping an eye on their online activity, the personalities they follow, and their gender, age range, and other demographic information might help shed light on this. Because doing so manually is extremely unlikely, a social listening technology should be considered.
In order to determine which platform is most suited to your target audience’s preferences, social listening software should monitor and gather data on their trends, popular discussions, likes, and dislikes. You may learn the motivations of your audience members behind their social media interactions and chats with sentiment analysis provided by these technologies.
Conduct a study of the competition
Do you wish to learn which medium would best serve your company’s brand? Observe the places where your rivals spend the most time. By analysing the performance of similar companies, you may learn what kinds of content generate the most engagement and return on investment. This will allow you to make the most of the best opportunities and spend less time on the things that aren’t likely to pan out.
Determine what you hope to achieve with your video marketing campaign
Successful social media video marketing requires more than just knowing who to target and how your rivals are using video. Choosing the best social media marketing platform begins with setting specific goals.
Sponsored videos and ad campaigns are handled differently on Instagram and TikTok, and the two platforms appeal to distinct demographics. Which platform is suitable for your brand’s marketing strategy depends on the message you want to send and the results you hope to accomplish. The idea is to pick a platform based on the features it provides and the supported video resolutions.
Make a plan
If you want to succeed with your social media campaign on Instagram or TikTok, you need a sound video marketing approach. One good place to start is by analysing the data to find out which platform has been more successful for companies that are comparable to yours. If you discover that your method is not meeting the needs of your target demographic, don’t be afraid to try something new and adapt your marketing plan accordingly. You can examine which kinds of films were the most successful for your company, how long they took to make, and so on.